Live from OMMA Social: Brian Boland, Facebook

From the program: Over the past 18 months, the topic of social media has exploded onto the scene, seeing a roughly four-fold increase in the number of searches on the term "social media" (source: Google Trends). According to Hitwise, Facebook is now the most searched keyword on Google, and according to internal numbers has over 350 million monthly active users. With this explosion, marketers are naturally exploring the ways that they can use Facebook to connect with their audiences. Similar to the early days of search where people argued for SEO vs.

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