"The effectiveness of any communication depends on how closely the receiver’s understanding matches the sender’s intent." - Paul Watzlawick

Missing Link is always on the lookout for ways to improve communication, whether written or verbal. Good communication is the most important ingredient in a project's success; conversely, a product or service that meets requirements may still leave a negative overall impression if you’re not communicating well with the client.

The good news is that effective communication skills are not necessarily innate—they can be learned.

Company projects tend to fall into explicit categories: an 'IT' project, a 'process improvement' project, a 'marketing' project.

We're a communications company, so obviously our perspective is a bit biased. Nonetheless, I respectfully submit to you that every project is a communications project.