Are you a small business, totally overwhelmed with the millions of things on your plate? Don't worry; there's still a way that social media can work for you.
 

If your job has anything to do with vision, leadership, business growth, external sales, internal sales, marketing, or PR, then there is one skill you cannot live without:

You must have the ability to tell a good story.

Your company's vision is a story. It's the story you tell your staff, the story you tell your customers, and the story you tell your investors. Most of all, it is the story you tell yourself.

"The effectiveness of any communication depends on how closely the receiver’s understanding matches the sender’s intent." - Paul Watzlawick

Missing Link is always on the lookout for ways to improve communication, whether written or verbal. Good communication is the most important ingredient in a project's success; conversely, a product or service that meets requirements may still leave a negative overall impression if you’re not communicating well with the client.

The good news is that effective communication skills are not necessarily innate—they can be learned.

No matter what industry you are in, whether you have a plumbing service or an accountancy or a café, you have specialised knowledge -- expertise -- that allows you to do your job.

Share it freely. In fact, give away as much as you can.

"But I can't give my expertise away!" you may cry. "That's what I get paid for!"

Wrong.

You get paid, first and foremost, to satisfy and gratify your customers.

Selling a product or service, and taking money in return, is an objective, tangible act. Satisfaction and gratification, on the other hand, are entirely subjective feelings.