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One Thing Guaranteed To Increase Engagement -- But You May Not Want To Do It

Published in Online Spin, July 25 2014

My News Feed this week is drowning in posts about Israel and Palestine. Most of them tend to be in support of the latter, thanks to a largely liberal friend network and Eli Pariser’s filter bubbles. The commentary wasn’t exclusively pro-Palestinian, however; there were a few posts of Bloomberg landing at Ben-Gurion, and a clip of Bill Maher saying that Israel uses rockets to defend civilians and Hamas uses civilians to defend rockets.

What there wasn’t a whole lot of was moderation. Every post I saw labeled one side or the other “right,” and laid the behavior-change burden of responsibility squarely at the feet of the other.

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