Published in Online Spin, May 01 2015
Whenever people dismiss Twitter as a platform for sharing what you ate for breakfast, I tell them about the “eqnz” hashtag.
On the 22nd of February, 2011, the city of Christchurch, New Zealand was hit with a 7.1 magnitude earthquake at the insanely shallow depth of just 3 miles. And when the ground shook us into disaster, when buildings fell and people were trapped and died within the rubble, when our phone lines were jammed and our media was inefficient and people everywhere were desperate for information and connection, we learned the true power of social media.
Published in Online Spin, April 24 2015
Great news! Internet ad revenues surged yet again in 2014, reaching nearly $50 billion dollars in the United States. This, according to a new report from IAB, represents a 16% increase over the previous year; compared to 20 years ago it’s an increase of… well, infinity.
Isn’t it awesome? The way peer-to-peer communication has flourished? The way we’ve gotten rid of all those pesky gatekeepers, powerbrokers and censors? Finally, we can say whatever we want. Finally, we have all the power. After all, nobody owns the Internet.
Except, of course, for those who do -- and, in the United States, that happens to be Google and Facebook. Those two companies alone represent over 60% of the total online ad industry. Add the next 8 companies on the list, and the Top Ten account for 71% of the market. The Top 25? They covered 82%.
Published in Online Spin, April 17 2015
“I can’t tell you how many times a corporate client will say to me, ‘Tell our customers how great we are.’ I always reply that their customers aren’t interested. ‘Tell them anyway,’ they say. ‘TELL THEM.’”
Speaking at The Project conference in Auckland, New Zealand, James Hurman, innovation consultant and author of “The Case for Creativity,” was on a mission: to help us understand that client-agency interactions like that never work because they’re based on the wrong question.
What’s the wrong question? “What do we want to tell our customers?” Or, as Hurman put it, “What do we want to communicate at our customers?”
This question is fundamentally flawed because it’s company-centric, not customer-centric. So what’s the right question? Simple: “What is getting in the way of the customer behaving the way we want?”
Published in Online Spin, April 10 2015
As it is no doubt for you, much of the content I consume online is surfaced by algorithms. These algorithms consider things like what I’ve read, what I’ve watched and clicked on, and who my friends are to find content they think I’ll like. And because they’re looking to match my existing preferences, they often provide material that reinforces what I already know or believe -- what Eli Pariser called “filter bubbles.”
Published in Online Spin, April 3 2015
I haven’t made much mention of feminism in this column. The last time I tried was three years ago, and it was actually a decidedly imperfect attempt at a conversation beyond feminism.
But it’s been a rough couple of weeks for women on the Internet -- so much so, that I feel compelled to wade back into the fray with a wild and dangerous opinion of my own.
First, the backstory, or rather, stories. It started, as these things do, with National Cleavage Day. Yes, it’s a thing, inasmuch as a Wikipedia entry and a corporate sponsorship make a thing a thing.
Published in Online Spin, March 27 2015
You know that thing that happens when you buy a new car, and then you see that car everywhere?
This is kind of like that.
Three weeks ago, I wrote a column about exponential technologies. I looked at the way that any industry built on information will follow a price-performance curve that roughly doubles every year, at the fact that we’re starting to reach inflection points on technologies ranging from artificial intelligence to bioengineering, and how all of these technologies are now starting to converge.
Published in Online Spin, March 20 2015
Tell me: how wise were you, at 22 years old? Extremely, I imagine. Probably didn’t make a single mistake. Nothing embarrassing, nothing foolish, almost certainly didn’t fall in love with the wrong person, and definitely didn’t fall in love with your boss, right?
These were the questions Monica Lewinsky asked of the TED2015 audience when she took the stage yesterday in Vancouver, British Columbia. Hands up, those who didn’t do something dumb. Hands up, those who have no regrets from that time. Unsurprisingly, not a single hand went up.
We all have moments in our evolution we prefer to forget, stumbling stones on the road to maturity -- and, for most of us, these moments fade into oblivion. But imagine if that weren’t the case. Think about that one time you crossed a line -- got a bit too drunk,
Published in Online Spin, March 6 2015
I have swallowed the red pill of reality.
For the past four-and-a-half days, I’ve been bombarded by insanely skilled academics with a tsunami of information that will, henceforth, color the way I look at the world -- and should, I believe, color the way you do, too.
The program is based in Silicon Valley and it’s called Singularity University, or SU. It was founded by Ray Kurzweil (who, among myriad other accomplishments, is a member of the National Inventors Hall of Fame and was called one of 16 “revolutionaries who made America” by PBS), and Peter Diamandis (who started X-Prize, which develops contests for tech development). The faculty includes Ph.D.s, bestselling authors, a board member of the Electronic Frontier Foundation -- insanely heavy hitters all. The content includes nanotechnology,
Published in Online Spin, February 27 2015
You know those old chestnuts: Accountants never get around to doing their own taxes. Advertising agencies don’t advertise. Plumbers have leaky pipes. And now, there’s Facebook, the No. 1 social media platform in the Western world. For obvious reasons, the company doesn’t use competitor channels like LinkedIn and Twitter. But according to a recent study by Investis, Facebook execs also fail to use their own channel well. “Facebook's investor relations page fell well short of best practice,” says the press release, “For example, it does not use videos or hashtags and it does not appear to have responded to any of the posts left by users.”
Published in Online Spin, February 20 2015
“We’re running a clinical trial on the use of Google Glass in a hospital setting,” said the young man across from me, excitedly. “This could change everything!”
“Oh,” I replied. “But didn’t Google just cancel the Glass program?”
He looked deflated. “It’s not so much about Google Glass,” he backpedaled. “It’s more about, you know, wearables, and how they affect doctor-patient behavior. What we’re learning is applicable across the board, whether it’s with Glass or some other technology.”