Nomophobophobia Strikes: Fear Of Fear Of Being Out Of Cellphone Contact

Published in Online Spin, February 24th 2012

Last week, CNET revealed that nomophobia, the fear of being out of mobile phone contact, is on the rise. Apparently, two in three adults suffer from anxiety when not reachable, up from one in two a year ago.

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TV Advertising 101 For Digital Marketers

Published in Online Spin, February 17th 2012

Throughout my professional life, I’ve had the privilege of riding hundreds of steep learning curves, getting thrown into the deep end in a huge variety of industries, disciplines, and markets. My relish of these moments is perhaps unusual; after all, not everyone likes being completely ignorant when tasked with something new. As such, I thought it might be useful to share what I’ve learned this past year in one particular area: television advertising and, particularly, media buying.

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'Don't Be A Dick' Is The New 'Don't Be Evil'

Published in Online Spin, February 10th 2012

Tonight, I am a virgin.

I’m in attendance at Kiwi Foo: the New Zealand iteration of the seminal un-conference whose agenda is created entirely by its attendees and whose value, therefore, lies in the caliber of its guest list. As you can imagine, I felt pretty honored to get an invitation -- and tonight, as festivities kicked off, I also felt the way about-to-be-deflowered people have felt from time immemorial, wondering: “How exactly are we expected to behave here?”

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Google+, You Suck

Published in Online Spin, February 3rd 2012

Google+, you are really starting to piss me off.

Yes, you’re “gaining momentum.” You’ve got “90 million members.” But there’s one problem. You’re “a sham.”

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