On the panel: David Berkowitz (moderator; Sr. Director of Emerging Media and Innovation, 360i)), Carla Bourque (VP Sales and Business Development, Six Apart), Steve Kerho (SVP, Analytics, Media and Marketing Optimization, Organic, inc.), Amber Naslund (Director of Community, Radians), Bill Stephenson (VP, Social Media Sales and Client Service, Nielsen Online), Jim Sterne (President, Target Marketing of Santa Barbara
 

From the program: Millward Brown's Dynamic Logic Unit performs an annual study, AdReaction, each of which focuses on a different subtopic within digital advertising. This year's topic is social media, so Dynamic Logic's Ali Rana will give the audience exclusive data on consumers' reactions to brands becoming part oftheir social media plays in their perception of advertising.
 

From the program: Over the past 18 months, the topic of social media has exploded onto the scene, seeing a roughly four-fold increase in the number of searches on the term "social media" (source: Google Trends). According to Hitwise, Facebook is now the most searched keyword on Google, and according to internal numbers has over 350 million monthly active users. With this explosion, marketers are naturally exploring the ways that they can use Facebook to connect with their audiences. Similar to the early days of search where people argued for SEO vs.

Let me preface this by advising you that my only connection with Buy1Give1 is as a customer, and as someone who has grown to love the company and its founders, Paul Dunn and Masami Sato. I love them despite having met Paul in person only three times and Masami not at all, and despite not knowing whether it's even considered possible to love a company.

Last week, I had the privilege of being on a social media panel at the Campus Channel / Tentacle, Tom Reidy from Catalyst90, and Luke from Epic Beer.