Tearing Down The Wall: Missing Link helps kids fight tobacco displays

The wall we built in Cathedral Square

One of Missing Link’s highlights of 2008 is the Tear Down The Wall project we did in August. Supported by Partnership Health Canterbury, our job was to enable a group of 9–12 year old students at Christchurch’s Discovery 1 School to campaign against retail tobacco displays in New Zealand.

Retail tobacco displays, known in the industry as 'Powerwalls', are targeted at children who see them on a daily basis in shops and supermarkets. Discovery 1 student Taiesha succinctly sums up the issue: "I don’t like shopkeepers advertising cigarettes to kids."

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